Growth Designer (Social Ads & ASO) - TikTok Specialist

About the role

Quadro Consulting, a German IT consulting firm founded in 2014, is recruiting a highly creative, data-driven Growth Designer (Social Ads & ASO) for one of its clients' Design team, working closely with User Acquisition and Marketing. The role is part-time B2B engagement billed on an hourly basis.

Key responsibilities

• Create and optimise paid social creatives across video, static and carousel formats, with a strong focus on TikTok
• Own the visual optimisation of the Apple App Store and Google Play presence, using A/B testing and performance insights to improve ASO and conversion
• Act as the main creative liaison between Design and UA/Marketing, meeting weekly with UA managers to review CTR, IPM, CPI and ROAS and turn data and user feedback into creative briefs
• Design, edit and animate native 9:16 video ads, swipeable carousel ads and static images for TikTok and other paid social platforms
• Serve as the internal TikTok expert on trends, sounds and effects, sourcing stock footage and b-roll to avoid live-action production
• Respect format technicalities and safe zones, and run A/B tests on hooks, CTAs, text overlays and carousel layouts
• Create and refresh screenshot galleries and promo videos for the App Store and Google Play, and support native A/B tests in Apple PPO and Google Play Console
• Adapt storefront assets for different global markets and languages

Required profile

• 3+ years in digital design, motion graphics or performance marketing
• Portfolio showing video ads, static/carousel designs for paid social and mobile app store assets
• Excellent written and spoken English
• Analytical mindset, comfortable reviewing marketing dashboards with the UA team
• Ability to communicate design rationale to stakeholders and manage several rapid-turnaround projects

Required skills

• Expert motion/video editing and static design
• Deep understanding of TikTok and other major social ad platforms
• Familiarity with Apple App Store and Google Play design guidelines and safe zones
• Willingness to learn generative AI tools for image and video creation is highly preferred