Senior Web Designer, Shopify (Freelance, Remote)

About the role

A profitable, fully remote DTC pet brand with $50M+ in annual revenue is looking for an experienced, freelance Senior Web Designer to revamp its two websites. The first project is a full upgrade of about 40-80 hours over 4-8 weeks, building on the current branding to make the sites more unique and premium while keeping every page conversion-focused. The designer leaves behind a Figma design system that the web team extends with AI.

Key responsibilities

• Review both sites, brand guidelines and competitors, then present 2-3 web directions per brand; the CEO and Head of Brand choose one within two weeks.
• Build a mobile-first Figma design system (type, colour, spacing, components and section templates) for both brands.
• Design 8-10 signature sections per brand (hero, product benefits, social proof, comparison, bundles, brand story) for mobile and desktop.
• Launch major sections as split tests with the CRO Lead, ensuring clear hierarchy, one main action, benefits and proof, and fast, thumb-friendly mobile layouts.
• Hand over clean Figma files, usage rules, assets and a walkthrough so the team can extend the system with AI.

Required profile

• Fully remote, fluent in English, available to start within a few weeks.
• 5+ years designing websites is a must.
• Portfolio of live ecommerce sites (ideally Shopify) showing taste, including work that elevates existing brands.
• Very experienced designing with AI, using AI image, layout and site-building tools daily.
• Strong collaboration: takes direction from brand and CRO, pushes back with better ideas.

Required skills

• Figma and mobile-first design.
• Building clear design systems in Figma.
• Conversion-led design (hierarchy, proof, clear CTAs).

What we offer

• Pay of USD $35-$70 per hour depending on experience and portfolio.
• The first project is about 40-80 hours over 4-8 weeks, with ongoing work.
• Direct work with the founder in a fast-moving, remote team.

Hiring process: application and portfolio review, a paid test (one real section, paid at your hourly rate), and a final interview.