Brand Manager – Construction Machines (Hitachi)

About the role

We are looking for a Brand Manager for premium Hitachi construction machines to drive sales and market share of excavators in Serbia and Montenegro. The role involves identifying prospects, presenting products, advising customers throughout the sales process and ensuring high customer satisfaction.

Key responsibilities

• Actively find and contact potential customers.
• Manage sales activities for assigned customers and markets.
• Present and demonstrate construction machines and excavators.
• Advise customers on technical characteristics and product usage.
• Prepare and follow up offers, contracts and orders.
• Ensure brand profitability.
• Manage the sales funnel.
• Collaborate with service and logistics teams to support customers.
• Work with the marketing team on promotional campaigns, fairs, presentations, marketing materials and digital content.
• Monitor market trends and competition, proposing sales strategies.
• Maintain long‑term relationships with existing and potential customers and the principal.
• Report sales, activities and market information internally and to the principal in a timely and accurate manner.

Required profile

• Bachelor’s degree or equivalent in a technical, economic or commercial field.
• Minimum 5 years of experience in sales of machines, equipment or construction machinery.
• Proficiency with computer and basic MS Office tools.
• Valid B‑category driver’s licence.
• Good command of English (B1/B2 level).
• Preferable experience with MS Navision or another ERP system.

Required skills

• MS Office
• MS Navision (or other ERP)