Key Account Manager – Sponsorship Relations

About the role

We are seeking an experienced Key Account Manager to lead sponsor relationships, coordinate activation of contractual rights, and ensure seamless collaboration across internal teams and external partners in a dynamic international environment.

Key responsibilities

• Serve as the primary contact for assigned sponsors after contract signing and manage day‑to‑day operational cooperation.
• Maintain regular communication with sponsor representatives and coordinate all activities arising from contractual obligations.
• Plan and execute sponsor activation initiatives, including branding, promotional campaigns, hospitality programs, events, digital content and other agreed benefits.
• Collaborate with relevant internal units to ensure timely delivery of sponsor commitments and resolve operational issues.
• Monitor field execution through site visits, record activities, track status, and maintain accurate operational documentation.
• Identify operational challenges, coordinate timely resolutions with responsible teams, and ensure compliance with sponsor rights, exclusivity categories and organizational standards.
• Report significant deviations, risks and escalation cases to the Sponsorship Activation Manager.
• Contribute to reporting, analysis of sponsorship activities and propose process improvements.
• Develop and sustain long‑term, high‑quality relationships with assigned sponsors.
• Perform additional tasks as directed by the immediate supervisor.

Required profile

• University degree in economics, management, marketing, public relations, tourism, organizational sciences or a related field.
• Minimum 8 years of experience in Key Account Management, corporate sales, sponsorship, marketing, event organization or partnership management.
• Experience working with large corporations, international clients or corporate partners is a plus.
• Strong understanding of key‑client relationship processes, sponsorship rights and activation.
• Knowledge of event organization, multi‑team coordination and basic contract principles.
• Excellent command of English; additional languages are advantageous.

Required skills

• Proficiency with MS Office suite.
• Experience using CRM systems.
• Familiarity with project‑tracking tools.