Marketing Data Analyst

About the role

Join the Marketing Intelligence & Technology team at SMG Swiss Marketplace Group and help shape data‑driven decision making across our portfolio of online marketplaces. You will be responsible for delivering high‑impact marketing analytics, reporting solutions and AI‑enabled workflows that drive measurable business value.

Key responsibilities

• Own end‑to‑end marketing analytics and reporting initiatives, from business need definition to implementation and adoption.
• Work with BigQuery as the primary data warehouse, ensuring optimal data structure, query performance, partitioning, clustering and cost‑efficient usage.
• Design and promote AI‑supported analysis and reporting workflows, defining use cases, process designs and stakeholder enablement materials.
• Develop, maintain and improve dashboards with clear KPI visualisation and consistent reporting logic.
• Collaborate with data engineers, data scientists and marketing teams to translate business questions into actionable analyses and AI workflow inputs.
• Perform quality assurance on analyses, dashboards, reports and AI‑generated outputs.

Required profile

• Highly motivated with strong analytical thinking and hands‑on technical abilities.
• Excellent communication skills and a proactive attitude toward AI automation.
• Ability to work cross‑functionally and align stakeholders on priorities and timelines.

Required skills

• BigQuery

What we offer

• A fast‑paced, collaborative environment within a leading European digital company.
• Opportunities to work on innovative AI and data‑driven projects.
• Access to a diverse portfolio of online marketplaces across real estate, automotive, general commerce and finance.