Paid Advertising Specialist

About the role

Social Discovery Group (SDG) is seeking a Paid Advertising Specialist to lead the planning, launch, and scaling of paid acquisition campaigns for its portfolio of dating products. You will work remotely with a global team, driving user acquisition and revenue growth across Meta and TikTok platforms.

Key responsibilities

• Own end‑to‑end paid acquisition campaigns on Meta and TikTok for multiple dating products.
• Develop worldwide paid‑media strategies, allocate budgets across markets, and manage monthly ad spend of USD 100K+.
• Optimize campaigns to meet CAC, ROAS, and revenue targets on mobile apps, web, and desktop.
• Design and execute testing roadmaps covering audiences, bids, creatives, offers, and landing pages.
• Analyze performance data, identify growth opportunities, and provide actionable recommendations.
• Collaborate with creative, analytics, product, and localization teams to tailor market‑specific advertising assets.
• Ensure accurate conversion tracking, attribution, and reporting across platforms.

Required profile

• 5+ years of hands‑on experience managing Meta (Facebook/Instagram) and TikTok ad campaigns.
• Proven track record of launching and scaling performance‑marketing campaigns for mobile apps and web.
• Experience running global user‑acquisition campaigns, including Tier‑1 markets (US, Canada, UK, Australia, Western Europe).
• Strong analytical skills and ability to work with large advertising budgets.

Required skills

• Meta (Facebook/Instagram) Ads platform
• TikTok Ads platform
• Campaign structure, audience segmentation, look‑alike audiences, retargeting
• Creative A/B testing
• Conversion tracking and attribution tools
• Advanced Excel and Google Sheets for analysis

What we offer

• Two‑time “Great Place to Work” winner (USA & Japan, 2024‑2025)
• Top‑5 company for Work‑From‑Anywhere jobs (FlexJobs, 2025)
• Fully remote, globally distributed team of digital nomads