Digital Experience Marketing Manager

About the role

As Digital Experience Marketing Manager you will bring the Ergomed brand to life across three key channels – LinkedIn, business presentations and the company websites. Working from the commercial and brand strategy defined by Brand Managers, you will translate complex ideas and messaging into clear, engaging content, copy, design and storylines that resonate with B2B audiences.

Key responsibilities

• Grow Ergomed’s visibility and engagement on LinkedIn through organic posts, paid campaigns, graphics, carousels and short‑form video, while maintaining brand voice and design standards.
• Design and produce high‑impact PowerPoint sales, pitch and capability decks, create custom infographics, data‑visualisation slides and maintain reusable templates and slide libraries.
• Build, edit and optimise brand website pages in WordPress or a similar CMS, applying UX, SEO and AI‑optimisation best practices to improve navigation, calls‑to‑action and conversion.
• Track performance across LinkedIn, websites and presentations, turning analytics into actionable recommendations and reporting to Brand Managers.
• Monitor competitor activity on LinkedIn and websites, identify opportunities and brief freelancers or agencies as needed.
• Maintain the content calendar, publication schedule, project trackers and departmental SharePoint/Teams folders.

Required profile

• Post‑university experience in digital marketing, social media or B2B communications design.
• Proven ability to grow a brand on LinkedIn using both organic and paid content.
• Strong PowerPoint expertise with master slides, layouts, charts and design fundamentals.
• Hands‑on experience building and editing pages in WordPress or a comparable CMS.
• Working knowledge of UX, SEO and AI‑optimisation principles for websites.
• Bachelor’s degree in marketing, communications, design or related field and fluency in English.

Required skills

• LinkedIn organic and paid campaign management.
• Advanced PowerPoint design and visual storytelling.
• WordPress (or similar CMS) page creation and editing.
• UX, SEO and AI‑optimisation techniques.
• Short‑form video production for professional social channels.
• Analytics tools such as GA4 and LinkedIn Analytics.
• SEO tools including SEMrush and Ahrefs.
• Adobe Creative Suite, Figma or Canva for graphic creation.