PPC Specialist – Paid Media for $1B+ E‑commerce Brand

About the role

Puffy, a top‑5 US mattress D2C brand with over $1 billion in sales, is looking for a PPC Specialist to own day‑to‑day execution of Google Ads (Search, Performance Max, Shopping) and Meta campaigns. You will build campaigns from scratch, run the full daily optimization loop and report directly to the Senior Manager, PPC.

Key responsibilities

• Design, build and launch Google Ads campaign structures across brand and non‑brand Search, Performance Max and Shopping.
• Manage the daily optimization loop: search‑term review, negative keyword updates, bidding adjustments and quality checks.
• Coordinate A/B testing of ad copy and landing pages with CRO and development teams.
• Develop and optimize Meta advertising campaigns as assigned.
• Document AI‑assisted workflows and validate recommendations before implementation.

Required profile

• Minimum 3 years hands‑on experience building, managing and optimizing Google Ads campaigns.
• At least 2 years experience with Meta Ads campaigns.
• Proven track record managing spend of around $500 k per month.
• Experience designing campaign structures from scratch rather than only tweaking inherited accounts.

Required skills

• Google Ads (Search, Performance Max, Shopping)
• Meta Ads platform
• Google Merchant Center and product‑feed optimization
• GA4 and Google Tag Manager for conversion tracking
• Google Ads Editor, Scripts or API automation
• AI tools for keyword and search‑term research
• Excel or Google Sheets for data analysis

What we offer

• Total annual compensation up to $106,250 plus a monthly performance bonus of up to 25 % of base salary.
• Comprehensive medical, dental and vision insurance (based on country of hire).
• Generous paid time off and public holidays.
• Remote‑first work environment with optional Dubai office (relocation and visa support).
• Access to AI‑native tool stack and continuous learning opportunities.