Regional Trade Marketing Manager – Small Domestic Appliances

About the role

We are looking for a Regional Trade Marketing Manager to shape the trade marketing model for Small Domestic Appliances across South‑East Europe, translating category strategy into scalable sell‑out programs and retail activations.

Key responsibilities

• Develop and propose the regional SDA trade marketing strategy, annual plan and priorities in alignment with category objectives, customer and channel priorities, brand guidelines and relevant Group standards.
• Translate category, customer and channel priorities into scalable sell‑out programs, promotional platforms, shopper initiatives and retail activation models for different market and channel types.
• Define which trade marketing activities, tools and standards should be managed regionally while allowing local markets flexibility.
• Establish regional standards for product visibility, displays, planograms, POS materials, product presentation and promotional execution.
• Lead the regional trade marketing workstream for priority product launches, strategic listings, seasonal campaigns and coordinated customer initiatives.
• Propose priorities for the allocation of the regional SDA trade marketing budget, monitor spending and business impact, and recommend corrective actions.
• Analyse sell‑out results, incremental sales, customer and channel performance, shopper behaviour and ROI, translating insights into recommendations.
• Prepare trade marketing inputs for market development and entry, and lead activities once initiatives are approved.
• Develop regional tools, briefs, guidelines, checklists and reporting models, supporting local teams and promoting best‑practice exchange.
• Coordinate regional trade marketing priorities with Regional Sales, Business Line Management and relevant functions such as Product, Marketing, Finance and SCM.

Required profile

• University degree in Marketing, Business Administration, Economics or a related field.
• At least five years of experience in trade marketing, retail marketing, category management, commercial activation or a related area.
• Experience in small domestic appliances, consumer electronics, FMCG or another retail‑driven industry is highly desirable.
• Experience coordinating regional or multi‑market initiatives within a matrix organization is an advantage.
• Demonstrated experience in product launches, retail activations, promotional programs and trade marketing budget management.
• Strong understanding of sell‑out drivers, retail and e‑commerce execution, customer and channel dynamics and promotional effectiveness.
• Ability to convert data and market insights into clear priorities and measurable performance improvements.
• Strong analytical and commercial judgement, including performance measurement and ROI evaluation.
• Ability to coordinate multiple markets and stakeholders without direct hierarchical authority.
• Advanced Excel and presentation skills; experience with business intelligence tools is an advantage.
• Fluent English and willingness to travel within the region.

Required skills

• Excel
• Business intelligence tools