Senior Social Media Strategist

About the role

Solflare is looking for a Senior Social Media Strategist to shape how one of the leading crypto wallets presents its brand across social platforms. You will turn product launches and complex features into share‑worthy stories that resonate with diverse audiences.

Key responsibilities

• Develop creative campaign concepts for product launches and new feature announcements.
• Partner with Brand Designers to create visually compelling, social‑first assets.
• Collaborate with Product Marketing Managers to translate updates into engaging narratives.
• Build cross‑platform strategies that leverage the unique strengths of X, Instagram, LinkedIn, TikTok and emerging channels.
• Use visual storytelling to simplify complex product features.
• Design activation ideas around events, partnerships and cultural moments.
• Work with video editors and designers from brief to execution.
• Explore AI‑powered creative workflows to increase speed and quality.
• Continuously scout new formats, trends and storytelling opportunities.

Required profile

• 5+ years of experience managing and growing social media for brands, products or agencies.
• Portfolio that demonstrates strong creative thinking and campaign execution.
• Proven ability to build brand presence through social media, not just maintain it.
• Experience collaborating with designers, marketers and product teams.

Required skills

What we offer

• Opportunity to shape the social voice of a fast‑growing Web3 company.
• Collaborative, growth‑focused culture with remote‑friendly teams.
• Access to cutting‑edge AI tools and creative resources.