ASO Specialist (Fully Remote, EMEA)

About the role

A fast-growing AI consumer technology company is looking for an ASO Specialist to improve the visibility, discoverability and performance of its mobile apps across app stores. The role is fully remote (CET), starts as soon as possible and requires fluent English. It suits someone with hands-on App Store Optimization experience, strong analytical skills and a clear understanding of mobile user acquisition.

Key responsibilities

• Develop and run ASO strategies to raise app visibility and organic downloads.
• Research keywords and optimise titles, descriptions, subtitles, keywords and other store metadata.
• Analyse competitors' positioning, keyword strategies and market trends.
• Monitor rankings, conversion rates and organic acquisition metrics, and plan and run experiments.
• Work with design and marketing teams on screenshots, preview videos and other listing assets.
• Prepare performance reports and turn insights into actionable optimisation strategies.

Required profile

• Proven experience in App Store Optimization or mobile organic acquisition.
• Strong understanding of ranking factors, keyword research and metadata optimisation.
• Analytical mindset, able to interpret data and spot growth opportunities.
• Understanding of conversion rate optimisation and experimentation.
• Ability to work cross-functionally with marketing, product and design teams and to own projects independently.
• Excellent written English.

Nice to have

• Experience with both Apple App Store and Google Play.
• Familiarity with ASO tools such as AppTweak, Sensor Tower or MobileAction.
• Experience with subscription-based apps, app localisation and international ASO.
• Background in consumer technology, AI or mobile applications.

What we offer

• Flexible working hours and a fully remote environment.
• Generous vacation policy.
• The chance to shape the visibility and growth of an AI consumer product used by millions worldwide.