Data Analyst - Digital Analytics

About the role

WMG Product & Services, part of Wireless Media Group, is looking for a Data Analyst who enjoys working with data and building analytics solutions. The role covers measurement strategy, dashboards and reporting, and works closely with clients and cross-functional teams.

Key responsibilities

• Design measurement strategies that help clients understand user behaviour, marketing performance and business outcomes
• Build scalable analytics solutions, dashboards and reporting frameworks
• Turn complex business questions into insights and actionable recommendations
• Design and optimise tracking implementations across digital products
• Combine data from multiple sources to map customer journeys and digital performance
• Automate reporting and analytics workflows with modern data and BI tools
• Define KPIs, measurement frameworks and reporting requirements with clients and teams
• Improve data quality, reporting processes and analytics maturity
• Explore AI-powered analytics and emerging technologies, and stay up to date with privacy-first measurement and first-party data strategies

Required profile

• 3-5 years of experience in Digital Analytics, Web Analytics, Marketing Analytics or a similar role
• Experience designing and implementing digital measurement solutions
• Strong communication skills and confidence working with clients and stakeholders
• Proactive, curious and eager to learn new technologies

Required skills

• Strong SQL skills and experience with complex datasets
• Data visualisation tools such as Power BI, Tableau or Looker Studio
• Digital measurement, tracking implementation and analytics platforms (GA4, GTM, BigQuery)
• Building dashboards and turning data into business insights
• Advantages: Consent Mode, privacy-first measurement, server-side tagging (sGTM), experimentation, A/B testing, CRO, AI tools, enterprise clients or high-traffic products

What we offer

• Projects for leading regional brands in a collaborative, supportive team
• Exposure to modern analytics technologies, AI tools and innovative measurement solutions
• Professional development, mentoring and training
• Hybrid work model and flexible arrangements
• Health benefits package