Digital Marketing & Content Specialist

About the role

Halo Doktore is a new digital platform in Serbia that helps patients find doctors and book consultations online. It is looking for a creative, hands-on Digital Marketing & Content Specialist to manage its content strategy, social media and digital advertising campaigns. The position is full-time in Belgrade.

Key responsibilities

• Create marketing ideas, hooks, scripts and short-form videos (Reels/TikTok)
• Create and manage social media content calendars and publish across Instagram, Facebook, TikTok and YouTube
• Plan and optimise paid campaigns on Meta Ads, Google Ads and TikTok Ads
• Coordinate content production with doctors, brand representatives, influencers and ambassadors
• Use AI tools for video generation, editing and creative content
• Monitor campaign performance, engagement and audience growth

Required profile

• 3+ years of experience in digital marketing, content creation and social media management
• Strong creative thinking, storytelling and video editing skills
• Practical experience with Meta Ads; Google Ads and TikTok Ads experience preferred
• Experience with content planning, social media analytics and influencer collaborations
• Excellent Serbian communication skills
• An advantage: experience filming and directing video, including interviews and Reels; appearing on camera is not required

Required skills

• Meta Ads, Google Ads and TikTok Ads
• AI content creation tools such as ChatGPT, CapCut and Canva

To apply, send your CV, examples of content you have created, links to social media accounts you have managed and any successful campaigns by email or through LinkedIn.