Head of Creative Strategy (Ecommerce / DTC)

About the role

We are seeking a Head of Creative Strategy to lead the creative engine behind our paid‑social performance for ecommerce and direct‑to‑consumer brands. This senior position focuses on strategy, research, and team leadership – you will direct video editors and designers, turn customer insights into testable concepts, and drive a disciplined testing process that consistently delivers winning creative.

Key responsibilities

• Build and maintain a creative testing roadmap, defining what, why, and when to test.
• Write detailed briefs for video, UGC, voice‑over, static, and production assets.
• Apply ecommerce best practices: modular systems, hook variation, concept vs. iteration testing, and format‑placement mapping.
• Interpret performance metrics (hook rate, hold rate, thumbstop, CTR, CPA, AOV, LTV/CAC) and translate them into creative decisions.
• Iterate winners aggressively, retire under‑performers, and advise growth strategists on angle selection and budget allocation.
• Own full‑funnel creative experiences from ad to landing page where relevant.
• Manage a team of editors and designers, set quality standards, sign off on all output, and run fast feedback loops.
• Develop capacity plans, delivery timelines, and onboarding programs for new talent.
• Leverage AI video, UGC/avatar, voice, and image tools as core production components, while establishing standards to avoid synthetic or low‑quality output.

Required profile

• Proven track record of direct‑response performance wins in ecommerce (portfolio required).
• Senior‑level experience leading creative teams in a fast‑paced paid‑social environment.
• Strong analytical mindset with the ability to read and act on detailed performance data.
• Comfortable working at speed, using AI‑driven production workflows.

Required skills

• Hands‑on experience with AI video generation tools such as VEO, Kling, Runway, or Sora‑class platforms.
• Familiarity with AI UGC/avatar platforms like Arcads and HeyGen.
• Use of AI voice synthesis tools (e.g., ElevenLabs).
• AI‑assisted image generation and editing capabilities.
• Expertise in writing clear creative briefs and managing iterative testing cycles.