Lead Creative Producer (UGC Content Engine for Paid Ads)
The Wellness Company
Description du poste
About the role
We are looking for a Lead Creative Producer to drive the performance of our paid‑ads engine. In this remote, high‑impact position you will blend strategy, copy, and creative execution to produce UGC‑focused ads that resonate with pet owners and boost campaign results.
Key responsibilities
- Create and refine ad concepts that balance clarity, creativity, and measurable performance.
- Identify winning creative patterns and apply 80/20 thinking to scale successful ideas.
- Source and brief UGC creators, turning briefs into high‑performing assets quickly.
- Iterate on creatives using performance data and stakeholder feedback.
- Elevate the overall quality and consistency of our advertising output.
Required profile
- Strong understanding of copy, language, and tone for advertising.
- Ability to think conceptually rather than only at the execution level.
- Comfortable using design and video tools when needed.
- Awareness of consumer psychology, ad trends, and UGC best practices.
- Willingness to learn and step beyond strict role boundaries.
Required skills
- Figma
- CapCut
What we offer
- Direct impact on real business performance.
- Fast‑moving, idea‑driven environment where thinking is valued as much as execution.
- Fully remote work with a small, supportive team.
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The Wellness Company