Media Buying Manager

About the role

FP Markets is a multi-regulated online CFD and forex broker serving traders worldwide. Its Growth Team owns global client acquisition and is managed by budget and objectives such as impressions, sessions, leads, first-time depositors and CPA. As Media Buying Manager you will own the direct media buying with financial media sites and broker review/comparison platforms worldwide, managing 30+ partner websites today and growing that list. The role suits someone early in their career who is organised, works hard, takes direction well and wants to grow inside a fast-moving global marketing team.

Key responsibilities

• Manage day-to-day relationships with 30+ financial media sites and broker review platforms, and negotiate and book direct media (banners, sponsored content, featured listings, newsletters, CPC/CPA/CPM and fixed-fee deals)
• Keep broker profiles accurate across partner sites (spreads, fees, platforms, regulation, awards)
• Source, evaluate and onboard new media partners and broker-review sites
• Plan and launch campaigns by region and regulatory entity, following the country whitelist and compliance rules
• Brief Creative and Content teams on banners, landing pages and advertorials and get assets approved on time
• Set up tracking links and UTMs for every placement
• Manage the direct media budget, track spend by partner, month and region, and report weekly and monthly on impressions, sessions, leads, FTDs, CPA and ROI
• Optimise or cut underperforming placements and scale winners; reconcile invoices and insertion orders with Finance
• Keep partner contracts, IOs, rates, live placements and renewal dates in a central tracker
• Work in Jira and document processes in Confluence, and support wider marketing initiatives

Required profile

• 1-3 years' experience in media buying, digital marketing, affiliate or partner marketing
• Bachelor's degree in Marketing, Business, Economics or a related field
• Strong written and spoken English
• Nice to have: experience in online trading, forex/CFDs, fintech, crypto or iGaming; familiarity with the partner sites; a second language; awareness of financial marketing regulation (ASIC, CySEC, FSCA)

Required skills

• Comfortable with numbers: tracking spend, CPA and ROI in Excel or Google Sheets
• Understanding of tracking links, UTMs and Google Analytics (GA4)
• Nice to have: Jira, Confluence, Salesforce or HubSpot

What we offer

• A welcoming, young and multicultural team with approachable leadership
• Autonomy over a large growth budget and continuous personal development with a training budget
• Competitive remuneration, regular salary reviews and performance-based incentives
• Team activities and global celebrations