Senior Marketing Analyst

About the role

SOFTSWISS is looking for a Senior Marketing Analyst to join its Marketing team. You will own the end‑to‑end B2B funnel analytics, drive data‑informed decisions, and lead experimentation to boost pipeline efficiency and business growth.

Key responsibilities

• Analyze the full B2B customer journey (Lead → MQL → SAL → Contract), monitor conversion performance and identify bottlenecks.
• Maintain and enhance KPI reporting infrastructure and funnel performance frameworks for operational and strategic decisions.
• Support forecasting and planning by analysing pipeline dynamics, lead quality, acquisition efficiency and conversion trends.
• Prepare monthly and quarterly business performance reviews highlighting insights, risks and growth opportunities.
• Own marketing attribution and tracking frameworks, ensuring accurate measurement of lead sources and campaign influence.
• Lead A/B testing and CRO initiatives for landing pages and digital experiences, from hypothesis generation to optimisation recommendations.
• Analyse user behaviour with web and product analytics tools to uncover friction points and conversion opportunities.
• Collaborate with BizDev, Pre‑sales and Digital teams to improve analytics processes, reporting quality and revenue impact.

Required profile

• 5+ years of experience in marketing, growth or performance analytics, preferably in B2B Tech, SaaS, iGaming or FinTech.
• Strong understanding of B2B marketing and sales funnels, pipeline analytics and conversion measurement.
• Proficiency in Russian (B2) and English (B1‑B2).

Required skills

• SQL for independent data analysis.
• Advanced Excel or Google Sheets for reporting.
• BI and visualisation tools such as Tableau, Power BI or Data Studio.
• Web analytics and tracking tools: GA4, Google Tag Manager, event tracking, UTM parameters and conversion tracking.
• Experience with A/B testing and conversion rate optimisation (CRO) processes.