Senior Media Buyer - Meta

About the role

We are looking for a Senior Media Buyer to lead our advertising initiatives on Meta platforms. In this role you will plan, execute, and optimise high‑budget campaigns, working closely with the marketing team to drive performance and achieve KPIs.

Key responsibilities

• Strategically plan and execute media buying campaigns on Meta platforms.
• Manage and optimise media spend, handling budgets of up to $100,000 USD per day.
• Analyse real‑time data to make informed decisions and adjustments for optimal performance.
• Understand and evaluate the impact of funnel flows on campaign results.
• Utilise in‑house and third‑party tracking tools such as Elevar, RedTrack, Partnerd, and others.
• Collaborate with the marketing team to develop and execute impactful media buying strategies.
• Stay up‑to‑date with industry trends and best practices in social media advertising and affiliate marketing.
• Monitor and report on campaign performance, providing insights and suggestions for improvement.
• Achieve KPIs based on campaign briefs and enhance overall workload efficiency.

Required profile

• Proven experience managing media budgets up to $100,000 per day.
• Strong ability to analyse real‑time data and adjust campaigns accordingly.
• Understanding of funnel flows and their impact on advertising results.
• Collaborative mindset to work closely with marketing teams.

Required skills

• Meta platforms (Facebook, Instagram, etc.)
• Elevar tracking
• RedTrack tracking
• Partnerd tracking