User Acquisition Specialist

About the role

We are looking for a User Acquisition Specialist to join our Niš office and drive growth for our portfolio of mobile apps and games. You will plan, launch and optimise paid acquisition campaigns, working closely with product, marketing and analytics teams to achieve install, retention and ROAS targets.

Key responsibilities

• Design, execute and optimise user acquisition campaigns across paid networks, app stores and social platforms.
• Monitor performance metrics daily, analyse data and adjust bids, creatives and targeting.
• Collaborate with cross‑functional teams to define audience segments, creative assets and messaging.
• Research new markets, channels and acquisition tactics, and run A/B tests.
• Prepare regular performance reports and actionable insights for stakeholders.

Required profile

• Strong analytical mindset with ability to interpret data and make data‑driven decisions.
• Experience in mobile app or game user acquisition and growth strategies.
• Excellent communication skills for cross‑team collaboration and reporting.
• Proactive, organised and results‑oriented attitude.
• Willingness to work on‑site in Niš.

Required skills

• Google Ads
• Meta (Facebook) advertising platforms
• App install networks
• Mobile attribution tools
• App analytics platforms
• Business intelligence (BI) dashboards