Creative Strategist – DTC / Performance Marketing

About the role

We are seeking a performance‑driven Creative Strategist to join our growing creative team. In this role you will bridge research, strategy, copy, and performance data to turn customer insights and campaign results into winning ad concepts and clear creative direction for production.

Key responsibilities

• Conduct deep research on customers, markets, competitors, products, and ads to uncover insights and new creative opportunities.
• Translate research findings into direct‑response angles, hooks, offers, and testable creative hypotheses.
• Write performance‑focused scripts for short‑form paid‑social formats such as UGC, creator‑led, product‑focused, mash‑up, and VSL ads.
• Create detailed creative briefs that guide designers, editors, and content creators.
• Collaborate with the production team to preserve strategy, hook, message, and desired customer response in the final creative.
• Monitor campaign and creative performance metrics (CTR, CPA, ROAS, CVR, CPC, hook rate, hold rate, spend) and analyze winners and losers.
• Use data‑driven insights to iterate on successful concepts, fix weak ones, and generate new variations.
• Maintain a structured testing pipeline to keep the team aligned on what is being tested, learned, and produced next.
• Stay up‑to‑date with paid‑social trends, platform changes, new formats, and emerging DTC advertising patterns.

Required profile

• Experience in creative strategy, direct‑response advertising, performance marketing, or a closely related role, preferably within DTC/eCommerce.
• Strong research ability and skill in turning insights into compelling ad concepts and messaging.
• Excellent copywriting and scriptwriting skills for short‑form paid‑social ads.
• Solid understanding of paid‑media metrics across platforms such as Meta and TikTok.
• Ability to analyze performance data, identify patterns, form hypotheses, and translate learnings into new creative tests.
• Deep knowledge of hooks, angles, offers, customer psychology, and direct‑response principles.
• Clear communication skills and the ability to produce unambiguous creative briefs.
• Highly organized, proactive, and comfortable managing multiple concepts, tests, and deadlines simultaneously.

Required skills

• Meta (Facebook) Ads platform knowledge
• TikTok Ads platform knowledge