Creative Strategist

About the role

Rosabella is looking for a Creative Strategist to own the copy behind every paid social advertisement. This writing‑first position focuses on direct‑response principles, turning consumer insight and performance data into high‑converting ad concepts, hooks, leads, and scripts.

Key responsibilities

• Write high‑performing leads, hooks, scripts, VSLs and advertorials grounded in a clear mechanism.
• Monitor Meta Ad Library and TikTok for competitor and category creative, extracting structural patterns.
• Develop ad concepts and storylines aligned with audience awareness levels and market sophistication.
• Translate scripts into clear creative briefs for editors and UGC creators.
• Analyze CTR, hook rate, hold rate and ROAS to decide which concepts to scale or retire.
• Produce new hooks, leads, VSL cuts and reformatted advertorials for winning ads.
• Manage the end‑to‑end creative pipeline in ClickUp.

Required profile

• Proven direct‑response copywriting experience with fluency in awareness levels, market sophistication and hook‑lead‑mechanism‑proof‑offer architecture.
• Strong point of view on effective creative and ability to explain why ads succeed or fail.
• Talent for spotting patterns across large ad samples and turning them into original concepts.
• High attention to detail in scripts, briefs and final creative.
• Self‑directed, capable of generating many concepts and iterating quickly based on data.

Required skills

• Working knowledge of Meta ad platform.
• Working knowledge of TikTok ad platform.
• Experience with ClickUp or similar project‑management tools.
• Familiarity with using large language models (LLMs) in a copywriting workflow.
• E‑commerce or direct‑to‑consumer (DTC) experience.