Demand Generation & Digital Marketing Manager

About the role

As a Demand Generation and Digital Marketing Manager you will own planning, execution, and optimisation of integrated B2B marketing initiatives across inbound, outbound, digital, account‑based and organic channels, reporting to the Head of Marketing and collaborating with Sales and cross‑functional stakeholders.

Key responsibilities

• Own integrated B2B marketing campaigns across inbound, outbound, digital, ABM and organic channels.
• Lead end‑to‑end campaign execution, coordinating Marketing, Sales, subject‑matter experts and external partners.
• Manage ABM and outbound execution, including segmentation, target‑account selection, outreach sequences, testing and optimisation.
• Oversee paid and inbound marketing on LinkedIn, Google Ads, Meta, landing pages and lead‑generation programmes.
• Plan and execute organic social media activities.
• Define campaign content requirements and collaborate with the Sales Enablement & Content Manager.
• Conduct market, customer, competitor and industry research to inform initiatives.
• Drive A/B testing, CRO and continuous optimisation based on performance data.
• Work closely with Sales on campaign activation, lead qualification, handover and follow‑up.
• Coordinate website administration and development improvements with Design and Content teams.
• Report on campaign and channel performance, providing insights on funnel and marketing‑qualified pipeline contribution.

Required profile

• 3–5 years of experience in demand generation, digital marketing, growth marketing or a similar role.
• Experience in B2B marketing, preferably within technology, IT services or professional services.
• Proven track record with integrated campaigns across inbound, outbound, paid, organic and ABM.
• Hands‑on expertise with LinkedIn Campaign Manager, Google Ads, Meta Ads and Google Analytics 4.
• Strong understanding of ABM, audience segmentation, target‑account selection, testing and optimisation.
• Experience with lead‑generation programmes, landing pages, website‑related marketing activities and conversion optimisation.
• Strong analytical skills and experience measuring campaign, funnel and marketing‑qualified pipeline performance.
• Excellent collaboration and project‑management skills, especially working with Sales and cross‑functional stakeholders.
• Familiarity with CMS platforms such as WordPress and CRM/marketing‑automation tools is a plus.
• Fluent English, both written and spoken.

Required skills

• LinkedIn Campaign Manager
• Google Ads
• Meta Ads
• Google Analytics 4
• WordPress

What we offer

• Hybrid work model with flexibility tailored to your needs.
• Individual budget for professional development and access to L&D platforms.
• 15 days of fully paid sick leave (including 3 days without a doctor’s note).
• Private health and 24/7 accident insurance.
• Benefits package for new parents.
• Loyalty program and opportunities to contribute to strategic initiatives locally.
• International career opportunities across six global locations.
• Extra vacation days plus company holidays for the Christmas period.
• Tailored team events and team‑building activities.