Digital Product Owner (CRM)

About the role

The Digital Product Owner for CRM reports to the Head of CRM ecosystem and supports the development, optimization and adoption of CRM tools such as Salesforce, CLM, marketing automation and other MarkTech solutions. The role works with business stakeholders so that features align with business objectives, develops and maintains the product backlog using Agile, guides the technical team and helps define and run strategic initiatives.

Key responsibilities

• Manage the product roadmap: capture and refine business requirements, define the annual delivery roadmap aligned with CRM strategy, and turn them into epics and user stories.
• Run Agile processes (daily scrum, sprint planning, reviews, retrospectives) and collaborate with business analysts, developers, QAs and system admins.
• Drive the implementation, optimization and maintenance of CRM tools, translating business processes into functional requirements and flows.
• Monitor tool usage and health, advise stakeholders and procurement, and ensure compliance with IT security rules.
• Take part in cross-departmental projects and work closely with Sales, Marketing, Finance and other teams.
• Ensure data quality, build reports and dashboards, and work with Sales Operations, Business Operations, Marketing Technology and IT on key CRM metrics.
• Promote tool adoption, define processes, run training and communication plans, and handle user administration and first-line support.
• Stay up to date on platform capabilities and help develop AI-driven solutions with the Head of CRM.

Required profile

• More than 5 years of relevant experience.
• Bachelor's degree in economics, business management, information technology or a related field.
• Strong business and administrative knowledge of CRM, CLM, marketing automation, CRM data enrichment and sales enablement tools.
• Good understanding of CRM business processes (lead nurturing, sales forecasting, contract management, etc.).
• Experience with Agile/DevOps and ability to lead change management and user adoption.

Required skills

• CRM tools: Salesforce, MS Dynamics CRM, DocuSign, Marketo, Zoominfo, Lusha, Outreach, Traction Complete.
• Ability to configure, optimize and troubleshoot CRM workflows and process builders.
• Nice to have: API configuration and integration, basic programming (SQL, SOQL, Java), Salesforce Certified Administrator.

What we offer

• Competitive salary plus a benefits package.
• Development opportunities.
• A challenging but friendly working environment.