Freelance Web Designer: DTC Shopify Revamp

About the role

A profitable, fully remote DTC pet brand with $50M+ in annual revenue is looking for an experienced freelance web designer to revamp its two websites and build a Figma design system. The first project is a full revamp of about 40-80 hours over 4-8 weeks, working with the Head of Brand & Community and the CRO Lead. The goal is a more unique, premium look that converts better, without changing the current branding.

Key responsibilities

• Review both sites, brand guidelines and competitors, then present 2-3 web directions per brand within the first two weeks
• Build a mobile-first web design system in Figma (type, colour, spacing, components and section templates) for both brands
• Design 8-10 signature sections per brand (hero, product benefits, social proof, comparison, bundles, brand story) for mobile and desktop
• Launch major sections as split tests with the CRO Lead, ensuring clear hierarchy, one main action and fast, thumb-friendly mobile layouts
• Hand over clean Figma files, usage rules, assets and a walkthrough so the team can extend the system with AI

Required profile

• Fully remote, fluent in English, available to start within a few weeks
• 5+ years designing websites, with a portfolio of ecommerce sites (ideally Shopify) that elevate existing brands
• Very experienced designing with AI, using AI image, layout and site-building tools daily
• Strong collaboration: takes direction from brand and CRO and pushes back with better ideas

Required skills

• Strong Figma and mobile-first design
• Design systems in Figma that developers and AI tools can extend
• Conversion-led design: hierarchy, proof, clear calls to action, speed

What we offer

• Pay of USD $35-$70 per hour depending on experience and portfolio
• The first project is about 40-80 hours over 4-8 weeks, with ongoing work
• Direct work with the founder in a fast-moving, remote team

Hiring process: application and screening, portfolio review, paid test (one real section at your hourly rate), final interview and project kickoff.