Funnel Strategist

About the role

We are the #1 lead marketplace in the USA, helping businesses buy leads with full transparency. As a Funnel Strategist you will own the top of our acquisition engine, building and optimizing high‑converting funnels that turn cold traffic into qualified leads and booked sales calls.

Key responsibilities

• Design and launch complete funnels from scratch—including opt‑in pages, lead‑magnet flows, webinar/VSL sequences, and call‑booking pipelines.
• Create and test new marketing angles, hooks, and offers on a continuous cadence.
• Develop lead magnets that convert cold traffic into qualified leads for the sales team.
• Reverse‑engineer competitor funnels weekly, identify winning elements, and ship improved versions before trends fade.
• Adapt proven funnel concepts from adjacent industries to our market.
• Run rapid experiments, analyze performance with the paid‑media team, kill under‑performing ideas, and scale winners aggressively.
• Collaborate tightly with paid media, sales, and design teams, staying involved until the funnel is live and measured.
• Track core metrics (CPL, CVR, show rate, booked‑call rate) and make data‑driven adjustments.

Required profile

• 3+ years building high‑converting funnels and landing pages in a direct‑response environment with measurable revenue impact.
• Deep understanding of conversion psychology and why specific page elements convert.
• Hands‑on experience with funnel builders such as ClickFunnels, GoHighLevel, Webflow, or equivalents.
• Working knowledge of Meta Ads, Google Ads, and core funnel metrics (CPL, CPA, CVR, CAC, ROAS).
• Proven track record of shipping and analyzing A/B tests that drive strategic decisions.
• Strong copywriting skills for landing pages, lead magnets, and hooks.
• English proficiency at C1+ level, targeting US buyers.
• AI‑first mindset—leveraging AI tools to accelerate funnel and copy production.
• High ownership and decisive decision‑making in fast‑moving, ambiguous environments.

Required skills

• ClickFunnels
• GoHighLevel
• Webflow (or equivalent funnel builder)
• Meta Ads platform
• Google Ads platform
• A/B testing methodology
• AI content generation tools (e.g., ChatGPT, Jasper)
• Copywriting for landing pages and lead magnets