Specijalista (m/ž) za Lidl Plus aplikaciju

About the role

We are looking for a specialist to drive the Lidl Plus mobile application’s campaign strategy, focusing on sales growth, cost efficiency and customer loyalty. The role combines data‑driven analysis with creative content planning to enhance user engagement.

Key responsibilities

• Plan, launch and optimise marketing campaigns within the Lidl Plus app, targeting increased sales and loyalty.
• Produce regular performance reports measuring campaign effectiveness and cost impact.
• Analyse shopper behaviour to strengthen interaction, retention and personalised offers.
• Develop tailored approaches for distinct customer segments.
• Collaborate cross‑functionally to create and curate content for the Lidl Plus platform.

Required profile

• University degree with advanced proficiency in English.
• Preferably 3+ years of experience in similar roles.
• Background in CRM, loyalty programmes and digital marketing.
• Familiarity with database handling and Salesforce is a plus.
• Strong negotiation, analytical and organisational abilities.

Required skills

• CRM systems
• Loyalty program management
• Digital marketing tools
• Database management
• Salesforce platform