Meta Ads Specialist – Eastern Europe

About the role

We are seeking an experienced Meta Ads Specialist to lead and optimise paid campaigns across Meta platforms, focusing on performance, audience targeting and lead generation for e‑commerce and CPG brands.

Key responsibilities

• Design, implement and manage paid advertising campaigns on Meta.
• Conduct keyword and audience research to shape campaign strategy.
• Monitor budget allocation and overall performance of all paid campaigns.
• Analyse campaign data to uncover trends, insights and optimisation opportunities.
• Provide basic performance reporting as required.
• Collaborate with design teams to create assets for A/B testing.
• Support additional marketing and lead‑generation tasks as needed.

Required profile

• 3‑5+ years managing Meta paid‑ads campaigns.
• Experience handling $10k‑$50k+ monthly spend, preferably for e‑commerce or CPG brands.
• Strong written and verbal English communication (C‑level).
• Ability to work full‑time on EST schedule.

Required skills

• Meta Ads platform expertise.
• Intermediate proficiency with Google Sheets and Excel for reporting.
• Familiarity with ad targeting and audience segmentation techniques.
• Experience using Slack for internal communication.