User Acquisition Lead (Mobile, casual games)

About the role

User Acquisition is a critical part of WildCard’s growth strategy, and we’re looking for a UA Lead who can take full ownership of the function. This role combines hands‑on campaign management with team leadership, allowing you to stay close to data, creatives, and day‑to‑day performance while shaping the UA strategy.

Key responsibilities

• Own end‑to‑end user acquisition strategy across the mobile game portfolio.
• Lead paid channel management on AppLovin, Unity, Meta, Google Ads, Apple Search Ads, DSPs and other networks.
• Allocate and scale budgets, optimizing for ROAS, LTV and profitability targets.
• Stay hands‑on with campaign performance, personally managing UA for selected titles.
• Analyze cohort performance, attribution data, creative metrics and monetisation signals to guide scaling decisions.
• Build and improve UA reporting, processes and automation.
• Identify new growth opportunities across channels, networks and acquisition models.
• Mentor and develop the existing UA team, fostering independent decision‑making.

Required profile

• 4+ years of hands‑on user acquisition experience, preferably in mobile gaming.
• Proven track record scaling mobile games or apps with measurable performance results.
• Strong understanding of ROAS, LTV, retention, cohort analysis, attribution and profitability.
• Experience leading or mentoring UA specialists; senior UA managers ready for a first formal leadership role are welcome.
• Professional working proficiency in English and comfortable working autonomously in a remote, fast‑moving environment.

Required skills

• AppLovin
• Unity Ads
• Meta Ads
• Google Ads
• Apple Search Ads
• DSPs and major mobile advertising networks
• Cohort analysis and attribution tools
• Reporting tools, MMP data and AI‑assisted analytics

What we offer

• Competitive compensation and unlimited PTO based on performance.
• Fully remote work with flexible hours and no time‑tracking.
• High autonomy and real ownership over the UA function.
• Direct impact on product growth and close collaboration with product, creative and data teams.
• Opportunities to attend gaming and industry conferences.