Advertising Network Lead – ETG Marketing Hub

About the role

ETG Marketing Hub is the central gateway for marketing across ETG's brands and external channels. It is launching a new business line, the ETG Marketing Network, which places advertising with travel and adtech partners (display, CTV, mobile, metasearch, social, influencer marketing and more), powered by ETG's travel data and booking-level measurement. You will take the network from strategy and pilots through to recurring sales and scalable growth.

Key responsibilities

• Define positioning, priority markets, channels and partners, and plan the path from pilot to recurring sales, scaling and automation.
• Source, evaluate and onboard adtech/DSP, metasearch, CTV/mobile/social and influencer platforms, including niche and closed inventory; lead negotiations and manage partner relationships and quality.
• Structure terms with partners (revenue share, commission, additional margin), model unit economics and own the P&L of the business line.
• Package external channels into products, including bundles with ETG inventory, and define pricing.
• Work with data, legal and product teams on how ETG data and audiences are used externally, set up measurement down to bookings, and ensure GDPR and regional compliance.
• Support the sales team with case studies, materials and pitches, and join key deals with hotels, DMOs, airlines and rail operators.
• Build the process from brief to reporting (media planning, launch, optimization, reporting) and decide what to do yourself and what to delegate to partners.
• Collaborate with ETG's marketing and direct supply teams, and later build a specialist team of campaign/account managers, analysts and partnership managers.

Required profile

• 3+ years in adtech, business development or partnerships, on the platform, network, DSP or agency side, with proven deals and negotiations.
• Clear strategic thinking on positioning, packaged offers, pricing and growth roadmap.
• Hands-on approach: initiating partnerships, running campaigns, supporting sales teams, owning processes and P&L.
• Fluent English; additional languages are a plus.
• Preferred: experience launching new business lines or products from scratch, and prior experience in travel or hospitality.

Required skills

• Solid grasp of programmatic and performance metrics (CPA, ROAS, attribution).
• Ability to evaluate partners and verify results personally.

What we offer

• Fully remote work with a flexible schedule.
• Internal adaptation, training and leadership development programmes.
• Partial compensation for external training and conferences.
• Corporate prices on hotels and travel services.
• MyTime Day Off, an extra non-working day without loss of pay.