Communications & Content Sr Specialist – Serbia

About the role

PMI is looking for a Communications & Content Senior Specialist to shape nicotine pouches category communication and content across Southeast Europe (SEE) and lead hands-on delivery in Serbia. The role turns consumer insight into campaigns, launches and channel experiences in a regulated environment.

Key responsibilities

• Build a clear communication strategy for SEE and annual plans for Serbian markets
• Strengthen brand awareness, consideration, trial, equity and retention among adult nicotine users
• Improve launch and campaign execution across offline and retail touchpoints
• Develop cluster communication plans aligned with global brand strategy and local market needs
• Lead end-to-end campaigns, launches, activations and content deployment for Serbia
• Adapt messages and materials by channel, including brand and indirect retail
• Manage agencies, stakeholders, approvals and communication budgets
• Partner with Commercial, Consumer Experience, Digital, Legal and regional teams, ensuring compliance with legal and corporate requirements
• Guide and support less experienced colleagues without formal people-management responsibility

Required profile

• 4+ years of experience in brand marketing or communications within a consumer-facing industry
• University degree
• Fluent Serbian and English
• Valid driving licence

Required skills

• Brand strategy and management
• Consumer insights and analytics
• Integrated campaign and content management
• End-to-end project management
• Omnichannel and retail communication
• Agency and stakeholder management
• Budget management

What we offer

• Indefinite-term employment contract with a 6-month probation period
• Ongoing learning and on-the-job development
• Career growth and internal mobility across functions and markets
• Flexible smart work options with remote and on-site days
• Employee Assistant Platform for well-being support

The application process includes an initial conversation with Talent Acquisition, an online cognitive ability assessment, an interview with the Hiring Manager and a final interview. Applications close on 22 November.