Product Launch Specialist

About the role

Acronis, a global cyber protection company, is looking for a Product Launch Specialist to lead the planning and coordination of go-to-market activities for new products, major updates, recurring releases, price list updates, product end-of-life and key campaigns. The role turns approved scope into actionable plans, aligns stakeholders on responsibilities and deadlines, and drives readiness across communications, documentation, marketing assets and enablement.

Key responsibilities

• Build and maintain integrated launch plans covering objectives, audiences, scope, milestones, deliverables, dependencies and owners, from intake through post-launch review.
• Lead launch alignment meetings, track commitments, document decisions and escalate unresolved dependencies or risks.
• Set readiness criteria, confirm feature availability and documentation with Product Management, and assess the impact of scope or timing changes.
• Coordinate product messaging, web content, release notes, documentation, sales materials, training, FAQs and localized assets.
• Maintain a coordinated schedule for internal announcements, partner and customer communications and in-product notifications.
• Organize training, briefings and materials for Sales, Marketing, distributors and partners, and coordinate analyst briefings with Analyst Relations.
• Incorporate partner feedback from Ambassadors and the Partner Advisory Council and route it to the responsible teams.
• Work with regional teams to adapt launch activities to local markets and languages.
• Coordinate product and feature discontinuations, including notification requirements, migration guidance and documentation updates.
• Coordinate price list updates from intake through publication, informing Sales and Marketing internally and partners externally.
• Agree on launch KPIs, consolidate results and run post-launch reviews to improve launch templates, checklists and workflows.

Required profile

• 2+ years of experience in project management, product marketing, marketing program management or a related role, preferably in B2B technology.
• Proven ability to manage complex projects with multiple teams, concurrent deadlines and interdependent deliverables.
• Experience coordinating marketing communications, launch assets and sales or partner enablement.
• Strong planning, organization and attention to detail, with the ability to manage competing priorities independently.
• Ability to identify risks, assess change impacts and escalate issues with clear recommendations.
• Strong stakeholder management, including influencing without direct authority and holding teams accountable.
• Excellent written and verbal communication in English.
• Knowledge of cybersecurity, cloud services, SaaS or the MSP ecosystem is an advantage; quick learning and adaptability are required.

Required skills

• Project management and collaboration tools.
• Use of CRM data and reporting dashboards to assess results.
• Confidence with AI tools such as ChatGPT or Claude is a plus.