Digital Marketing Director (Remote)

About the role

A healthcare digital agency that helps dental clinics grow through data-driven marketing is looking for a Digital Marketing Director. The role suits an experienced strategist who is also hands-on, able to guide a team of performance marketers while keeping campaigns sharp, ROI-driven and aligned with client goals. It is full-time and fully remote, with working hours from 8am to 12pm EST.

Key responsibilities

• Manage and optimise PPC, funnel, email and social media campaigns
• Develop full-funnel digital strategies that drive engagement and conversions
• Analyse audience data and KPIs to refine strategies and boost ROI
• Set benchmarks and monitor ROAS, CPL, CAC and other metrics
• Run audits to improve quality, creativity and efficiency
• Improve landing pages, funnels and CRO
• Work with creatives on compelling ad messaging
• Lead and mentor the performance team and act as the paid media expert for internal and client strategy
• Stay up to date with platform updates, trends and beta programs

Required profile

• 5-7+ years in digital marketing, with 2+ years in a leadership role
• Hands-on experience managing $100k+ monthly ad spend with high-volume clients
• Comfortable in fast-paced, high-project-volume, client-facing agency settings
• Client-facing, able to explain data clearly and succinctly
• Proactive, strategic and empathetic leader who mentors well

Required skills

• Google Ads, Meta Ads, GTM and Looker Studio
• Go High Level (GHL)
• Paid media strategy, analytics and testing

What we offer

• $3,500 - $4,500 per month (gross salary)
• Full-time, fully remote position
• Flexible PTO policy