Product Marketing Manager

About the role

Social Discovery Group (SDG) is a group of social discovery companies that turns virtual intimacy into the new normal, with a portfolio of social entertainment platforms connecting people across cultures and regions. Its international team of digital nomads works remotely from around the world. SDG is looking for a Product Marketing Manager.

Key responsibilities

• Develop and execute go-to-market strategies for new and existing products
• Define target audiences, positioning and key messaging
• Drive user acquisition, engagement and retention growth
• Collaborate cross-functionally with product, design and content teams
• Lead competitive and market analysis to inform strategy
• Build and optimize marketing funnels and campaigns across channels
• Manage marketing budgets and measure performance with clear KPIs
• Ensure a consistent brand voice and user experience across touchpoints

Required profile

• Experience in go-to-market strategy development
• Market research and competitive analysis
• Segmentation, targeting and positioning
• Data analysis and marketing analytics
• Customer journey mapping and funnel optimization
• A/B testing and conversion rate optimization
• Performance marketing (Google Ads, Meta, TikTok, etc.)
• CRM and lifecycle marketing
• Content and copywriting for marketing materials
• Pricing and packaging strategy

What we offer

• Remote work full-time, with an initial pay level shared with candidates before employment starts
• 28 calendar days of vacation per year and 7 wellness days
• Bonuses up to $5,000 for recommending successful applicants
• 50% payment for professional training, international conferences and meetings
• Corporate discount for English lessons and health benefits
• Up to $1,000 gross per year per employee to buy health insurance or cover medical fees for family
• Equipped workspace in offices or co-working locations, or reimbursement of workplace costs up to $1,000 gross once every three years
• An internal gamified gratitude system with rewards such as merchandise, team-building activities and massage certificates