Marketing Specialist – Digital & Social Media

About the role

The Marketing Specialist will be responsible for managing social media advertising and digital marketing initiatives. This role requires handling multiple platforms and overseeing advertising efforts to optimise performance and drive growth.

Key responsibilities

• Manage Meta advertising, track monthly spend and conversion rates.
• Oversee email marketing through Klaviyo, creating targeted content based on purchase history.
• Direct Google Shopping management using Go Data Feed.
• Develop and test new advertisement concepts.
• Upload and manage creative assets for all advertising accounts.
• Assist with Shopify tasks, including tracking tools and coupon setup.

Required profile

• Significant experience with Meta Ads, Klaviyo, and Google Shopping.
• Self‑starter able to work independently with minimal training.
• Proficiency in English (C1/C2) for effective communication and content writing.

Required skills

• Meta Ads
• Klaviyo
• Google Shopping
• Go Data Feed
• Shopify
• AI creative tools for design

What we offer

• Part‑time employment with potential to scale to full‑time based on performance.
• Standard business‑hour schedule (Monday‑Friday, 9 AM‑1 PM EST).
• Salary paid in USD or local currency according to candidate preference.