Regional Marketing Lead

About the role

Proximus Global, combining the strengths of Telesign, BICS and Route Mobile, is looking for a Regional Marketing Lead to head its regional marketing function across six regions. The role reports to the Head of Growth Marketing and manages four Regional Marketing Managers covering North America, LATAM, South Asia & MEA and APAC & China. It is based in Serbia and requires regular international travel. The candidate also runs Europe themselves, building the European marketing plan and working directly with European sales leaders. It is a player-coach role: about 60% leading and scaling the regional team and 40% hands-on in Europe at the start.

Key responsibilities

• Lead and develop the Regional Marketing team, coaching and growing four Regional Marketing Managers and hiring and onboarding new members
• Set a consistent way of working across regions: planning templates, event playbooks, webinar and roundtable cadence and reporting rhythm
• Run regular plan and performance reviews, raise the bar on strategic thinking and own regional plans, targets and budget
• Own lead generation targets per region (leads, MQL, SQL, SAL, pipeline contribution) with RevOps and sales, and own the regional budget across events, webinars, paid media and ABM, tracking spend and ROI
• Build and execute the European marketing plan, partner with European sales leaders on priority accounts and verticals, and plan European events, roundtables and webinars
• Act as the senior marketing counterpart for regional sales leaders, attend regional sales staffs and report on campaigns, budget and pipeline
• Work with ABM, Paid Media and GtM Strategy, hold Central Marketing teams to their briefs and feed market and customer insights back to Product Marketing and GtM Strategy
• Define KPIs per channel and initiative, improve lead routing, attribution and dashboards with RevOps, and share proven plays across regions

Required profile

• 10+ years in B2B marketing, with at least 5 years in field, regional or demand generation marketing in a tech, SaaS, CPaaS, telecom or API business
• 3+ years managing marketers across multiple countries or regions, including remote teams in different time zones
• Proven record of owning lead and pipeline targets and showing marketing's contribution to revenue
• Experience owning a multi-channel budget and reallocating it based on ROI
• Hands-on European field marketing experience with knowledge of several European markets
• Strong partnering with sales leadership, comfortable working through shared execution teams and agencies
• Fluent English, written and spoken

Required skills

• Data literacy: works with Salesforce, Marketo or similar and builds or reads funnel dashboards
• Preferred: background in digital identity, fraud prevention, authentication or omnichannel messaging (SMS, RCS, WhatsApp)
• Preferred: experience in a matrix organisation with a central marketing function

What we offer

• Competitive salary plus benefits package
• Development opportunities
• A challenging but friendly working environment