Brand Director – End‑to‑End Brand Leadership

About the role

The Brand Director will own the brand end‑to‑end, shaping strategy, creative direction, content and community for GoMining’s product portfolio. Working closely with a Consumer Research Manager, you will define the brand platform and set the standards that guide every brand‑related output.

Key responsibilities

• Develop and own the brand platform – positioning, purpose, personality, promise and architecture across all products and sub‑brands.
• Build brand strategy based on consumer research, brand‑health metrics, lift studies and usage‑and‑attitude data.
• Define the role of trust and credibility in a sceptical market and craft the brand’s response.
• Set and maintain visual and verbal identity standards, brand guidelines and tone of voice across markets and languages.
• Lead the content strategy – decide what, why, for whom and how content is published and amplified.
• Design and execute community strategy, turning community into a core brand asset.
• Establish creative brief standards and ensure all brand‑visible outputs meet high quality.
• Lead 360° campaigns, major partnership activations and collaborations with sports and premium brands.
• Manage creative agencies, external partners and brand budgets.
• Define brand KPIs with research and report them within the marketing OKR cycle.

Required profile

• 8+ years in brand, brand strategy or brand marketing, including at least 3 years at director level with team ownership.
• Proven experience building or rebuilding a brand platform from research, not just a logo refresh.
• Strong consumer‑brand background in fintech, consumer tech or fast‑growing categories with trust challenges.
• Demonstrated creative judgement – able to direct designers, writers and film teams and articulate standards.
• Experience owning content and community as integrated parts of a brand.
• Comfortable using research and measurement data to drive decisions.
• Experience managing agencies and sizable brand budgets.
• Fluent English with excellent verbal and written communication.

Required skills