Global Wi-Fi Segment Marketing Manager

About the role

Quectel Wireless Solutions, a global IoT technology developer and cellular module supplier, is expanding its business and its R&D centre in Belgrade, Serbia. It is looking for an experienced, strategic and customer-oriented Global Wi-Fi Segment Marketing Manager to drive marketing initiatives and business growth within its Wi-Fi & Bluetooth segment. The position is on-site, Monday to Friday, with a flexible start time between 7:30 and 9:30 AM.

Key responsibilities

• Develop and execute global marketing strategies and campaigns to raise awareness, engage customers, generate leads and grow business in the Wi-Fi & Bluetooth segment.
• Define target customer segments, market positioning and product messaging based on customer insights and market research.
• Research emerging market opportunities, new customer audiences and industry trends across Wi-Fi, Bluetooth and IoT.
• Analyse customer needs, purchasing behaviour and decision factors to strengthen marketing and support sales and product development.
• Create marketing content and campaigns tailored to existing and new audiences, supporting lead generation and sales enablement.
• Work with Product Management and Field Application Engineering teams to align roadmaps and marketing with customer needs.
• Partner with regional and global sales teams to build sales collateral, presentations, pitch decks and training materials.
• Conduct competitive analysis and coordinate digital marketing, including website content, social media and demand generation.
• Represent Quectel at industry events, webinars and trade shows, and monitor campaign performance and ROI.

Required profile

• Bachelor's degree in Marketing, Business Administration, Engineering or a related field; an MBA is an advantage.
• At least 3 years of experience in segment marketing, product marketing, B2B marketing or a similar role.
• Experience developing marketing strategies and campaigns, preferably in technology, telecommunications, wireless connectivity or IoT.
• Strong understanding of customer segmentation, market positioning, competitive analysis and demand generation.
• Knowledge of Wi-Fi, Bluetooth or wireless connectivity is an advantage.
• Professional-level English and excellent written and verbal communication.
• Willingness to travel internationally for customer meetings, events and trade shows.

Required skills

• Marketing content creation, presentations and sales enablement materials.
• Familiarity with Canva, Adobe Creative Suite and Salesforce is an advantage.
• Proficiency in Microsoft Office, especially PowerPoint and Excel.
• Analytical skills, project management and strong organisational abilities.

What we offer

• International environment and open, collaborative culture.
• Continuous learning and professional development.
• Profit-sharing scheme based on company performance in the previous year.
• Social and employee events, a modern office, and private medical insurance.