Media Manager (m/f) - L'Oréal Adria Balkan

About the role

L'Oréal is looking for a Media Manager (m/f) for its Adria Balkan region, based in Belgrade or Zagreb. The role works with colleagues across Bosnia and Herzegovina, Bulgaria, Croatia, Serbia and Slovenia and collaborates with the Make Up category marketing team. It is a fixed-term contract with the possibility of extension.

Key responsibilities

• Collaborate with the Make Up category marketing team to understand brand business priorities.
• Develop and implement holistic media plans and campaigns integrating 360 paid media channels.
• Act as the main contact for the media agency and the single point of contact for media planning, buying and optimisation.
• Conduct competitive analysis and define target audiences, media mix, budget allocation and KPIs.
• Monitor campaign performance in real time, run A/B tests, secure group rules and learnings, and optimise media spending.
• Track, analyse and report on campaign performance, and prepare regular performance reports for the Media Lead / CDO and category management.
• Drive continuous improvement through post-campaign analysis and build relationships with internal stakeholders, agencies and media vendors.

Required profile

• Bachelor's degree preferred.
• At least 5 years of experience in media or marketing.
• Proven track record of developing and executing successful media campaigns.
• Understanding of offline and online media, including social media advertising, online video advertising and influencer marketing.
• Fluent in Serbian/Croatian and English.

Required skills

• Good collaborative, communication and presentation skills.
• Strong negotiation and analytical skills.
• Detail-oriented, autonomous, able to work in a fast-paced environment.
• Highly skilled in MS Office, with a focus on Excel.

What we offer

• Learning opportunities, including online and offline training.
• Share&Care programme offering benefits for health and work-life balance.
• Flexible working hours, remote work options and shorter Fridays in summer.
• Team building events and informal gatherings.

Candidates apply by sending a CV and cover letter in English; only shortlisted candidates will be contacted.