Marketing Data Analyst - Senior Associate

About the role

Publicis Sapient, a technology company providing enterprise AI platforms and services, is looking for a Marketing Data Analyst to solve complex client problems across different industries. The role suits someone who wants to join an international global organization with a start-up mentality, and values openness, collaboration and a learning mindset.

Key responsibilities

• Analyze user journeys, sales and marketing campaign performance across channels
• Set up web and mobile tracking, A/B tests and reporting dashboards
• Translate and document functional and non-functional requirements to drive solution design and delivery
• Map current and future state processes, identify operational pain points and improvements
• Drive and take part in testing activities to validate requirements and ensure quality
• Support project go-live and transition phases
• Work with Marketing, UX, Product Management and developers on requirements, backlog and roadmap creation

Required profile

• Relevant experience in web/app analytics, customer experience, customer behavior, A/B testing, segmentation and personalization
• Strong analytical skills, data-driven approach and solid commercial experience
• Stakeholder management and clear communication
• Hands-on experience with Google/Adobe Analytics (or similar), GTM (or similar), marketing automation tools, CDP, CRM and Power BI (or other data visualization tools)
• Understanding of e-commerce and digital marketing metrics such as performance marketing, customer journey management, CLTV, funnel analysis, SEO/ASO/GEO, A/B and multivariate testing, segmentation, basket abandonment analysis and competitor benchmarking
• Experience driving strategic programs is preferred

What we offer

• A fast-paced tech environment with continuous growth and learning
• Open feedback culture, room for own initiative and recognition for hard work
• Flexible schedule, medical subscription, meal tickets and extra vacation days starting with 25