Product Marketing Manager (iGaming Affiliate Event)

About the role

The Product Marketing Manager (AGS) is the primary business-side owner and point of contact for the digital needs and initiatives of Affiliate Grand Slam (AGS), the world's premier iGaming affiliate networking event. The role develops and improves the AGS digital presence and customer journeys, including website content, campaign and event-related digital requirements, user journeys and design improvements. It works closely with Product, UX/UI, Development, Marketing, Sales and Operations teams, and coordinates requirements across platforms such as WordPress, EMS and ticket sales systems.

Key responsibilities

• Act as the main point of contact and business owner for AGS digital initiatives and requirements.
• Maintain oversight of the AGS website, digital presence, content and customer journeys, and identify ways to improve how products, events and services are presented online.
• Gather and structure requirements from stakeholders before passing them to Product, UX/UI or Development teams, defining objectives, outcomes, priorities, deadlines and content needs.
• Coordinate website updates, landing pages, content changes, campaign requirements and user journey improvements.
• Work with Product Managers on shared SiGMA products, and with UX/UI and creative teams to align digital experiences with brand and business goals.
• Align digital requirements with Marketing, Sales, Operations and Event teams for upcoming campaigns and events.
• Track initiative status, dependencies, risks and required actions, and follow up on inputs, approvals and decisions on time.
• Review delivered solutions from the business perspective, support testing of customer-facing journeys and use feedback and performance data to drive continuous improvement.

Required profile

• Experience in Product Marketing, Digital Marketing, Digital Product, Web Management or a comparable role combining business, marketing and digital responsibilities.
• Fluent in English and Russian.
• Ability to turn business and marketing needs into clear, structured requirements for Product, UX/UI and Development teams.
• Strong stakeholder management, commercial awareness and ability to handle multiple initiatives and deadlines.
• Good understanding of UX/UI principles and of how digital experiences support marketing, sales, event attendance and revenue.

Required skills

• Experience with websites, CMS platforms, digital campaigns, landing pages and content management.
• Attention to detail on content and customer journeys.
• Jira or similar project management tools are an advantage.

What we offer

• Play a key role in SiGMA's expansion across markets.
• Free access to the iGaming Academy courses and training.
• Travel perks to attend major gaming events and visit international offices.
• Performance rewards and career progression through annual reviews and bi-yearly check-ins.