Senior Marketing Analyst - CRM

About the role

Tabby, a FinTech payment provider serving over 25 million users, is hiring a Senior Marketing Analyst for CRM. You will be the single analytics owner of CRM: the partner marketers come to for how campaigns are measured, how communication data is built and trusted, and how insights turn into decisions. You work closely with CRM marketers, Product and the data platform team, and you define what data you need and accept its quality.

Key responsibilities

• Act as the analytics partner to CRM marketers and Product on every initiative, helping them improve results.
• Answer questions on how to measure CRM activity: choosing the right measurement design for campaign types, defining what "delivered" means per channel, and defending the methodology to stakeholders.
• Explain experiments in plain language: how a holdout works, why a number can or cannot be trusted.
• Own CRM performance metrics: control groups, holdouts, A/B tests.
• Own the CRM analytics data in dbt on BigQuery: who gets which message, on which channel, for which product and how often.
• Work with the data platform team to agree on data needs, timelines and quality sign-offs.
• Build Tableau dashboards that let stakeholders check hypotheses and spot insights quickly.
• Keep the self-serve AI analytics assistant up to date so colleagues can run ad-hoc analysis themselves.
• Work with the data science team on recommendation and propensity models and drive tests that prove them.

Required profile

• 3+ years of experience as a data, marketing or CRM analyst, with exposure to CRM, lifecycle or retention analytics.
• Proactive ownership: finding problems in data and processes before stakeholders do, auditing your domain independently.
• Thinking partnership: stakeholders can brainstorm with you, not just hand you tasks.
• First-time-right quality: numbers you ship are trusted without a second verification pass.

Required skills

• Strong SQL and hands-on dbt experience (dbt runs on BigQuery), including designing and maintaining data models.
• CRM engagement platforms such as Customer.io, MoEngage, Braze or Iterable.
• Marketing experimentation: holdout design, control groups, A/B tests, incrementality vs attribution.
• Proficiency in Python and Tableau (or a similar BI tool).
• Nice to have: uplift modeling, propensity/churn/LTV modeling.

What we offer

• Remote work, with hiring based within four hours of Dubai time; relocation plans discussed for eligible candidates.
• Flexible working hours coordinated with your team.
• Autonomy and responsibility from day one, with opportunities to grow through the quality and impact of your work.
• Employee stock option program.