Senior Performance & Go-To-Market Marketing Specialist

About the role

Holycode is looking for a proactive, hands-on Senior Performance & Go-To-Market Marketing Specialist for a full-time engagement in Belgrade. You will help take the company's go-to-market setup to the next level, working with management, sales and delivery teams as well as external partners and agencies.

Key responsibilities

• Improve and shape the go-to-market setup, from positioning and messaging to channels and processes used to reach new clients
• Build and launch landing pages quickly and optimise them for conversion
• Grow organic traffic through SEO and GEO (Generative Engine Optimization) so the company appears in AI-powered search tools such as ChatGPT, Perplexity and Google AI Overviews
• Design and set up conversion funnels from first touchpoint to a qualified lead handed to sales
• Set up tracking and reporting to measure what works and where to invest
• Prepare sales materials (presentations, one-pagers, case studies) aligned with the brand

Required profile

• 5+ years of experience in performance marketing, growth or go-to-market roles
• Experience in the IT industry highly preferred, ideally in B2B or software services
• Proactive, hands-on approach, with heavy use of AI tools in daily work
• Experience building and optimising conversion funnels in a B2B context
• Excellent written and spoken English (C1 or above); German is a strong plus

Required skills

• Solid knowledge of SEO and interest in GEO
• Tracking and analytics tools such as GA4, Google Tag Manager, HubSpot or similar CRM/marketing automation tools
• Stakeholder management and excellent communication skills

What we offer

• Flexible remote work and all necessary equipment
• Covered private health insurance
• Budget for professional development and for improving English
• Nice office in Belgrade with kitchen and sports tournaments
• Familial atmosphere in an open-minded multinational team