Creative Strategist – Performance Creative

About the role

Kandy, a fast‑growing DTC agency, is looking for a Creative Strategist to lead performance‑focused creative work for Meta advertising. You will turn data into fresh concepts, shape brand messaging, and help drive 7‑8‑figure revenue for its portfolio of physical product brands.

Key responsibilities

• Develop creative concepts for Meta ads that drive performance.
• Translate performance data into new testing ideas and creative iterations.
• Research market trends, competitor activity, and customer behavior to inform creative direction.
• Write clear briefs for editors and creators, ensuring alignment with strategy.
• Refine hooks, scripts, and messaging based on test results.
• Contribute to the overall creative strategy across the customer journey.

Required profile

• 1–3+ years of experience in creative strategy, copywriting, or paid social.
• Understanding of DTC e‑commerce and performance advertising.
• Ability to combine creative thinking with data‑driven insights.
• Strong written and spoken English.
• Openness to feedback, fast iteration, and a proactive mindset.

Required skills

What we offer

• Opportunity to shape real 7‑8‑figure brands.
• Outcome‑focused environment, not hour‑based.
• Space to experiment, test, and improve quickly.
• Compensation that grows with impact.
• Salary range €3,500–€6,000 gross per month, based on experience.