Lead Generation Coordinator

About the role

ADI Global Distribution is looking for a Lead Generation Coordinator to drive the creation of a high‑quality lead pipeline across its EMEA markets. You will work closely with Marketing Automation, Internal Sales and Regional Marketing teams to identify, qualify and progress prospects from initial identification through to Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL).

Key responsibilities

• Identify and define target audiences aligned with regional ICPs, growth priorities and campaign objectives.
• Build and maintain high‑quality prospect lists in partnership with Marketing Automation.
• Qualify inbound and outbound leads against ICP and scoring criteria to generate consistent MQLs.
• Collaborate with Internal Sales and Marketing Automation to refine qualification frameworks and MQL acceptance criteria.
• Manage early‑stage lead engagement, advancing high‑intent MQLs to SQLs.
• Ensure structured handoff of SQLs to Internal Sales with full context and engagement history.
• Optimize Lead → MQL → SQL conversion rates and improve funnel velocity.
• Provide input to nurture strategies and support lead routing and lifecycle progression.
• Maintain accurate data in Salesforce and report on lead performance and pipeline contribution.

Required profile

• 1–3 years of experience in lead generation, demand generation, SDR or B2B marketing/sales support.
• Strong understanding of the lead lifecycle (Lead → MQL → SQL) and funnel conversion dynamics.
• Experience with Salesforce or a similar CRM platform.
• Familiarity with intent data and enrichment tools such as Leadfeeder or Trigify.
• Analytical mindset with the ability to interpret funnel performance metrics.
• Highly organised, detail‑oriented and capable of managing data and processes.
• Excellent communication skills for cross‑functional collaboration.

Required skills

• Salesforce
• Leadfeeder
• Trigify