Media Buyer

About the role

Go-to Brands is looking for an analytical and creative Media Buyer to manage Meta advertising accounts across several European markets. You will be responsible for launching ads, tracking performance, optimizing landing pages and funnels, and identifying new growth opportunities.

Key responsibilities

• Manage and optimize Meta Ads in multiple European markets.
• Launch and oversee 200+ new ads each month together with the in‑house Creative Team.
• Monitor daily performance and optimize toward strong nCPA, CAC and ROAS.
• Own tracking, attribution and performance analysis.
• Improve landing pages, product pages and funnels in collaboration with front‑end developers.
• Build and execute an ongoing A/B‑testing roadmap.
• Identify new hooks, offers, static‑ad concepts and creative opportunities.
• Provide performance feedback and testing insights to the Creative Team.
• Research competitors, landing pages and advertising trends using tools such as Adbeat, Foreplay and MotionTest.
• Test new acquisition channels including Taboola, native ads, YouTube and Google.

Required profile

• Hands‑on experience with Meta Ads.
• Background in performance marketing, e‑commerce or DTC.
• Strong understanding of CAC, ROAS, CPM, CTR, CVR and attribution.
• Comfortable handling a high volume of campaigns and creative tests.
• Analytical, proactive and able to work independently.
• Professional fluency in English.

Required skills

• Meta Ads platform
• Performance marketing metrics (CAC, ROAS, CPM, CTR, CVR)
• Landing page optimisation and CRO
• A/B testing
• Taboola, native advertising, YouTube and Google Ads
• Adbeat, Foreplay, MotionTest tools

What we offer

• Work with large advertising budgets across several European markets.
• Test hundreds of new ads each month in a high‑volume environment.
• Influence the full funnel from ad to purchase.
• Direct collaboration with creatives and developers.
• Significant ownership in a growing international company.