Content Marketer (Organic Growth)

About the role

We are looking for an experienced Content Marketer to own organic growth for established educators, experts and creator‑led personal brands. The role goes beyond simple social media posting – you will design and execute content strategies that grow audiences, boost engagement, generate qualified leads and drive sales across Instagram, Facebook, LinkedIn and YouTube.

Key responsibilities

• Own organic content strategy across Instagram, Facebook, LinkedIn, and YouTube
• Develop content that grows audience, engagement, leads and sales
• Transform expert knowledge and frameworks into high‑performing content across the full funnel
• Research trends, creators, formats, hooks and competitor content to generate new ideas
• Script short‑ and long‑form video content and create clear storyboards
• Write engaging posts, captions, newsletters, email sequences and conversion‑focused copy
• Create carousels, graphics and thumbnails using Canva or similar tools
• Build lead magnets and ManyChat automations to capture and nurture leads
• Use AI tools to improve research, ideation, scripting, copywriting and design workflows
• Track content and funnel performance, identify what works and continuously optimise

Required profile

• Proven experience growing organic social media and personal brands, preferably for creators, educators, coaches or experts
• Hands‑on experience with Instagram, Facebook, LinkedIn and YouTube
• Excellent content strategy and copywriting skills with strong understanding of hooks, storytelling, direct response and conversion
• Experience scripting video content, building storyboards and creating visual assets in Canva or similar tools
• Strong understanding of content funnels, lead generation, email marketing and audience nurturing
• Data‑driven mindset with ability to analyse performance and continuously improve content
• Comfortable using AI tools and platforms such as ManyChat, or quick to learn new tools
• Proactive, creative and highly organised, able to own organic growth end‑to‑end in a fast‑paced environment
• Excellent written and spoken English

Required skills

• Instagram
• Facebook
• LinkedIn
• YouTube
• Canva
• ManyChat
• AI content tools (e.g., generative AI)