Brand & Communication Coordinator

About the role

HORNBACH, a multinational retailer expanding into Serbia, is looking for an experienced Brand & Communication Coordinator to help build its brand from scratch in the Serbian market. The role translates the international strategy into communication for Serbia, coordinates campaigns and brand activities online and offline, and works closely with local and regional teams, agencies and media partners.

Key responsibilities

• Help establish the HORNBACH brand in Serbia and build a strong, recognizable local presence
• Coordinate the localization of international campaigns, content and marketing materials, keeping them consistent with the brand identity and tone of voice
• Turn communication concepts into reality by coordinating materials across online and offline channels
• Take part in organizing brand campaigns, customer events and activations, from preparation to execution
• Support communication around milestones such as store openings and anniversaries
• Work with stores, internal teams and regional and international colleagues on day-to-day communication
• Coordinate with creative and media agencies so activities and materials are delivered as planned
• Track campaign and event results, gather feedback and suggest improvements

Required profile

• University degree in Marketing, Communications or a related field
• Experience in marketing, brand communication, campaign coordination or a similar role
• Experience coordinating the development and localization of communication materials and executing campaigns, events or brand activations
• Strong organizational and coordination skills, able to manage several activities and stakeholders
• Fluency in Serbian and English; German is a plus

Required skills

• Good knowledge of MS Office
• Digital marketing and communication tools are an advantage

What we offer

• The chance to contribute to a multinational company's market entry in Serbia
• A competitive salary
• Career development opportunities in a growing organization

Applications are made via LinkedIn.