CRM & Growth Marketing Specialist

About the role

An international team is looking for a marketing professional who combines analytical thinking with a passion for CRM, data-driven marketing, lead generation and digitalisation. As CRM & Growth Marketing Specialist, you will maintain and improve the marketing database, analyse business and customer data and support several client projects with targeted campaigns and lead-generation activities. You will work closely with the business units, taking ownership of campaign execution, data quality and the continuous improvement of marketing and business development processes.

Key responsibilities

• Manage and maintain the HubSpot CRM database, ensuring data quality, segmentation and database integrity
• Create, execute and optimise email marketing campaigns
• Build and maintain automated workflows and nurturing sequences
• Support lead generation campaigns across business units and coordinate LinkedIn outreach and campaigns
• Monitor and report on campaign performance and commercial KPIs, and generate insights on MQLs, conversions and lead quality
• Support inbound marketing and website lead generation, and coordinate landing pages, forms and conversion paths
• Share best practices and support colleagues in CRM and marketing automation usage

Required profile

• Bachelor's or master's degree in Digital or International Marketing, Marketing Analytics, Business Information, Economics or a related field
• At least two years of relevant marketing experience, ideally involving CRM or data-driven marketing
• English communication skills and confidence in an international environment
• Detail-oriented, able to handle large volumes of business and customer data
• Interest in digitalisation, automation and AI, and ability to balance competing priorities across client projects

Required skills

• HubSpot, LinkedIn Sales Navigator, Apollo, CRM platforms, marketing automation or AI tools (advantage)

What we offer

• An energetic work environment with enthusiastic colleagues
• Professional and personal development in an international setting, including travel to the Netherlands
• Modern lead generation, automation and AI tools, and growth opportunities
• 21 vacation days per year plus 2 additional CSR days
• Company bonus programme
• Option to work from home one day per week