On-Page SEO Specialist

About the role

We are looking for an experienced On-Page SEO Specialist to lead advanced SEO and AI‑search optimization campaigns for our healthcare, home services, and nonprofit clients. You will work closely with SEO strategists, content writers and developers to enhance website relevance, authority, usability and search performance.

Key responsibilities

• Own the end‑to‑end on‑page SEO optimisation process from research and planning through implementation, QA and performance monitoring.
• Analyse keyword opportunities, search intent, competitor pages and content gaps to identify high‑impact optimisation opportunities.
• Create detailed content briefs and review content for accuracy, search‑intent alignment, topical depth and SEO best practices.
• Optimise on‑page elements such as metadata, headings, internal linking, page structure and content organisation.
• Validate technical SEO elements including indexing, canonicalisation, structured data and crawlability.
• Implement content updates in WordPress or coordinate with writers and developers to ensure accurate execution of recommendations.
• Monitor optimisation performance using SEO tools and recommend ongoing improvements based on data and business impact.
• Collaborate with cross‑functional teams to deliver high‑quality optimisations that improve search visibility, user experience and conversions.

Required profile

• Advanced English proficiency (C1 level) and a Bachelor’s degree or higher in Marketing, Advertising, Business, Communications, IT, Computer Science or a related field.
• At least 3 years of hands‑on on‑page SEO experience, preferably in a digital‑marketing or agency environment.
• Strong knowledge of keyword research, search‑intent analysis, competitor analysis and content strategy.
• Experience creating optimisation briefs and reviewing service or landing‑page content.
• Familiarity with internal linking, metadata, schema and website architecture.
• Working knowledge of Google Search Console, GA4, Ahrefs or similar SEO platforms.
• Hands‑on experience updating and optimising pages in WordPress.
• Availability to work 9 AM‑5 PM Eastern Time (Monday‑Friday) with at least 7 hours of overlap.

Required skills

• Keyword research
• Search intent analysis
• Competitor analysis
• Content strategy
• Internal linking
• Metadata optimisation
• Schema markup
• Website architecture
• Google Search Console
• Google Analytics 4
• Ahrefs
• SEO platforms
• WordPress
• Indexing
• Canonicalisation
• Structured data
• Crawlability

What we offer

• Fully remote work
• Starting salary between $2,000‑$4,000 CAD per month (negotiable)