B2C Retention Manager

About the role

We are looking for a B2C Retention Manager to own end‑to‑end customer communications across email, push and in‑app channels. You will shape strategy, launch data‑driven campaigns and collaborate with analytics, creative and product teams to keep our messaging relevant and impactful.

Key responsibilities

• Develop and implement a comprehensive communication strategy across all CRM channels, designing, testing and adopting best practices for email, push and in‑app messages.
• Create and execute advanced CVM strategies to drive LTV growth and increase user retention.
• Design and launch trigger‑based and bulk messaging campaigns, including A/B testing of hypotheses.
• Analyze campaign performance daily, track key metrics, generate actionable insights and adjust strategies for maximum effectiveness.
• Collaborate with data analysts to set analytical tasks, generate hypotheses, analyze user behavior and optimise promotional budgets.
• Work closely with design, copywriting, product, development and analytics teams to deliver engaging marketing communications.
• Monitor market trends, integrate best practices, roll out new tools and stay updated on CRM platform developments.
• Prepare presentations and reports for stakeholders, ensuring transparency via Slack and Asana.

Required profile

• 3+ years of experience in B2C CRM/CVM marketing with proven channel ownership.
• Strong analytical skills, data‑driven decision making, hypothesis testing and confident execution of A/B tests.
• Practical experience with trigger‑based communications, user retention and win‑back strategies.
• Proven experience managing budgets for promotional activities.
• Excellent communication abilities for cross‑functional collaboration.
• Self‑motivated, proactive and able to thrive in ambiguous environments while handling multiple channels.
• Fluent in English; additional languages are a plus.

Required skills

• Modern CRM platforms
• Push notification services
• A/B testing
• Data analysis

What we offer

• Flexible schedules and the opportunity to work remotely.
• Supportive, ambitious team that values growth and collaboration.
• Internal programs for adaptation, soft‑skill development and leadership training.
• Partial compensation for external training and conferences.
• Corporate English school with group and individual lessons.
• Corporate discounts on hotels and travel services.
• MyTime Day Off – an extra non‑working day without loss of compensation.